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2015 Brandathon: Top Agencies Offer Free Branding to Startups

ABOUT THE BRANDATHON Inspired by the March 2014 announcement of the Start Tank, Kathy Kiely, President of the Ad Club, decided to start the first ever Brandathon competition to bridge the gap between Boston’s startup and agency worlds, providing startups with world-class agency talent that they would otherwise have no access to. If last year’s 2014 highlight video is any indication of what we can expect from this year’s event, you don’t want to miss it! HOW IT WORKS Starting today, Boston startups are invited to upload a 60-second video …

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4 Tips for Finding a Job with a Startup

  If you read our last blog post Why you should Consider Working for a Startup, you may have been convinced that working for a startup is the right thing for you. If so, that’s great news! You’re halfway there… But now what? We figured a logical next step would be for us to provide you with some guidance around what to do next. To that end, below are some tips to consider when kicking off your job search in the startup world. Good luck! Network As described in a …

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Standing is the New Sitting; Sitting is the New Smoking

Understanding the Modern Workspace First, it was exercise stability balls taking the place of traditional office chairs, then it was the “standing desk” in which case we ditched the seating options altogether, and now, treadmills have made their way into offices everywhere. A recent Boston.com article, Office Furniture that Adapts to the Way We Work, speaks to the impact design is having on the workplace and highlights the evolving needs of the modern workforce. The article features something called the “trea” chair, which, although simple looking at the outset, is …

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Coworking Makes You More Relaxed

In our most recent post #ThisIsNotWorking we suggested that perhaps a happier work life could make other parts of our life happier, too. Well, as it just so happens, a recent Huffington Post article included some really powerful statistics that help confirm this idea. According to the article, 60% of people working in a coworking space are more relaxed at home since coworking.  The article goes on to analyze this finding, stating that, “The amount of stress that the typical worker brings home does so much damage to their children/spouse.  …

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What’s your Idea Space?

An idea space, as defined in recent Inc.com article, is:  “a discrete location away from workplace distractions where you can cultivate and share new knowledge. Think of it as a retreat, a refuge, an escape from the constraints of office culture”. In other words, an idea space is a place that you go, both mentally and physically, to be inspired.  The fundamental idea behind using an idea space to trigger fresh ideas is not new. After all, startups and creative agencies across the world have started adding things like putting …

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Idea Space Member Feature: Bryan Hinkley, Founder of Gratitude Sound

A few months ago Bryan Hinkley, founder of Gratitude Sound, was in an Idea Space conference room getting ready for a presentation he was giving to Arnold Worldwide later that week. Bryan asked if we wouldn’t mind sitting in as his “audience” while he practiced, and we happily agreed. We were so impressed by what we heard that day that we asked Bryan for a follow-up interview, and today we’re excited to share some details from our conversation with him!  What is Gratitude Sound? Gratitude Sound is a Boston-based company …

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Idea Space {i}nspiration

You know that feeling of sitting at your computer, straining your brain to try to think of a new idea – not just a regular idea, but a brilliant idea that will open the doors to new insight and leave your coworkers wondering what hit them? Sometimes all you need is a little inspiration. When it comes to sources of inspiration for us at Idea Space, we don’t discriminate. For instance, a memory of an old barn in the Midwest was the driving force behind the “famous” red doors! People …

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The World’s First Layer-Lapse Video in Boston

Boston Layer-Lapse from Julian Tryba on Vimeo. The idea of time-lapse photography is not a new concept. These moving images are created by capturing frames of the same object at a much lower frequency than that which is used to view the sequence. When these frames are viewed at normal frequency, time appears to be moving faster. The collection of frames that make up the final product are captured over the course of multiple hours, days, weeks, or years and are then compressed into a few seconds or minutes to …

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Shared Office Space: Innovation vs. Concentration

The October issue of the Harvard Business Review features an article titled, “Balancing ‘Me’ and ‘We’: The Best Collaborative Spaces also Support Solitude,” which emphasizes the importance working solo in addition to working with others. We thought this was interesting because, as a coworking space, we’re constantly trying to strike the perfect balance between private offices and shared workspace, between quieter areas and areas that encourage collaboration, and between work and play. We also ask ourselves questions like, “is the music too soft or too quiet?” and “should we host …

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Idea Space Members Launch NOBULL

We’re excited to announce that some of our very own Idea Space Members have officially launched NOBULL, a footwear, apparel and accessory brand for people who train hard and don’t believe in excuses. Honestly, just looking at this picture makes us want to workout. What is NOBULL? NOBULL takes an entirely new approach to athletic gear. Instead of focusing on the “gimmicks” oftentimes associated with running shoes and the like, they focus on performance. In other words, they take the “bullshit” out of the equation. They don’t promise that their …

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