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6 Ways You Can Help LinkedIn Help You

Social media has undoubtedly and completely taken over the way we connect, communicate, and engage with other people. It seems as though a new social media platform is always on the rise—whether it be Facebook, Instagram, Twitter, or one of the other thousands of other social outlets. As a busy professional, it can be difficult to discern which of these platforms is worth trying out, and which will become old news before ever gaining any real traction. LinkedIn is the largest online professional network with over 433 million members. The online platform enables users …

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The World’s First Layer-Lapse Video in Boston

Boston Layer-Lapse from Julian Tryba on Vimeo. The idea of time-lapse photography is not a new concept. These moving images are created by capturing frames of the same object at a much lower frequency than that which is used to view the sequence. When these frames are viewed at normal frequency, time appears to be moving faster. The collection of frames that make up the final product are captured over the course of multiple hours, days, weeks, or years and are then compressed into a few seconds or minutes to …

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Should Startups Say ‘Yes’ to Content Marketing?

With all the buzz following the recent INBOUND and FutureM conferences, it seems like an appropriate time to ask the question – should startups say ‘yes’ to content marketing? Forbes recently published the article, “Saying Yes to Content Marketing Doesn’t Mean Abandoning Traditional Advertising” – essentially, an argument for companies to adopt content marketing alongside traditional methods. But how does the size of the company you work at impact your decision as to whether or not to pursue these strategies? What is Content Marketing? For starters, content marketing is defined …

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Idea Space + General Assembly: Building Brand Relationships Through Storytelling Class

Join us at Idea Space on Tuesday, August 26th from 6-8PM! Join General Assembly & Jeff Freedman, Founder & CEO of Small Army, to understand how brands build relationships with people through meaningful storytelling – not boring and braggadocios autobiographies.  Discover the moral of your brand story – the one belief that causes the brand to do what it does. Strategies for sharing that moral in all aspects of the brand – from advertising and communications to product integration, customer service and human resources. REGISTER HERE What is General Assembly? …

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